How to Get More Referrals
You need referrals to build a profitable notary business. For many notaries, referrals are the single most effective method of their marketing strategy. If referrals matter to you, what are you doing to encourage your clients—past and current—to send business your way? What about your business partners and colleagues? If you’re like most signing agents, you could be doing more. Lots more. Follow these four tips to boost the quantity...
Build Your Ninja Reputation
The notary business is all about reputation. People won’t use you if they don’t trust you. And they certainly won’t come to you for signing agent needs if they’ve never heard of you! Here are six ways you can build your reputation—and your business. 1. Write Articles Although daily and community newspaper readership has declined, papers are still a good way to reach people. Approach your paper about writing an article. Or better yet, ask...
Differentiate Your Notary Business
You probably have lots of competition. It can come from law firms, title and other insurance agencies, banks, mobile notaries and notaries working out of an office. It can also come from companies providing accounting services or other professional services, and who also have a notary onsite. This means you have to work harder to be the notary of choice for your market. And it means you have to differentiate yourself to stand out from the crowd of...